Three routes in
Choose the route that fits what you already have
Every partnership starts from a different place. Some sites want a sauna built from the ground up. Some have the location but not the unit. Some have the sauna and need the systems. BYRE works for all three.
Turnkey build
For estates, venues and corporate sites that want a sauna built from scratch.
A craft timber sauna, built by our partner Shacks and finished to the BYRE standard, paired with the full BYRE platform from day one. Designed around your site, your guests and your season.
Host a BYRE unit
For sites with footfall and a good location, but no sauna.
BYRE owns and installs the unit. You operate it on your site, with our platform, standards and support behind every session. The fastest way to add a high-value wellness experience without taking on a build.
BYRE OS, software only
For operators who already have a sauna and want it run properly.
Keep your sauna, your brand and your site. BYRE provides the systems behind it: online booking and payments, digital waivers, compliance backend, the guest app, operating standards and signage. The platform, not the structure.
How it works
Two clean roles. Never blurred.
Every BYRE partnership runs on the same simple split.
You run the experience.
The welcome, the fire, the towels, the conversation at the door. The things that make a sauna on your land feel like yours.
BYRE runs the platform.
Booking, payments, waivers, compliance, the guest app, and the support behind it all. The things that make it a steady, well-run business rather than a side project.
That clarity is the whole point. You are never chasing payments or improvising paperwork, and we are never standing between you and your guests.
The platform
Everything behind a well-run sauna
Whichever route you choose, the platform underneath is the same. Concrete, tested, and already running at live sites.
Bookings and payments
Online booking, built for sessions, private hire and groups
Payments taken and settled automatically
Capacity, scheduling and availability handled for you
Safety and compliance
A digital waiver and safety flow built to a rigorous, insurer-ready standard
A compliance and audit backend with a full record of every check and session
Operating standards written for wood-fired sauna in real rural conditions
The guest experience
A guest app for booking, waivers, check-in and feedback
Clear signage and on-site guest materials
A consistent, premium experience your guests can trust
Launch and ongoing support
SOPs and operating guides written in plain language
Launch support to get you from setup to first session
Ongoing support from a team that runs sauna sites of its own
Market intelligence
Early access to Savernake, BYRE’s market intelligence platform: real UK sauna occupancy and rate data to inform your pricing and scheduling, rather than guesswork. Currently in build, with early access for BYRE partners.
The turnkey build
Craft timber. Built by Shacks. Run on BYRE.
A turnkey BYRE build is two things working together. The structure is Shacks’ work: honest timber, built by hand, made to sit well in the landscape and last in it. The business is ours: the booking platform, the safety flow, the standards and the launch plan that turn a beautiful building into a steady operation.
You are not buying a shed and figuring out the rest. You are commissioning a finished wellness offer, designed around your site and ready to run from the first firing.
Why BYRE
Built for rural places. Run like a serious business.
Plenty of people can put a sauna in a field. The difference is what stands behind it.
The operating backend is serious
BYRE runs on a properly architected booking-flow standard: clear roles, insurer-ready waivers, and a full audit trail behind every session. If your insurer, your landowner or your own peace of mind ever asks how this is run, you have a clear answer.
Market intelligence, not guesswork
Through Savernake, partners can see real UK sauna occupancy and rate data and price against the market rather than instinct. Savernake is in build now, and BYRE partners get early access as it rolls out.
Rural first
BYRE was built in the countryside, for the countryside. Our standards, schedules and guest flows are designed for rural sites: seasonal weather, real distances, wood fires, and guests who have come for calm.
A proven format
This is not a concept. The format is live: a flagship site, operator sites running on the platform, and a craft build partner. Every new partnership starts from something already working.
Live and running
Already working, in the real world
BYRE is live at real sites today, not on a roadmap.
Balgone Estate, East Lothian
The BYRE flagship. Our own site, where the full format runs end to end: sessions, private hire, and the complete platform behind every booking.
Secret Sauna at Seacliff
An operator site running on BYRE: bookings, waivers and payments handled by the platform, the experience delivered by the team on the ground.
Bowling
A live operator site on the west coast, run by an independent operator on the BYRE platform.
Shacks
Our craft build partner for turnkey timber saunas.
Getting started
From first call to first session
The route varies. The process stays simple.
1
Talk
A 30-minute call about your site, your goals and which route fits. No obligation.
2
Site and route
We look at your location, footfall and season together, and agree the right way in: build, host, or software only.
3
Agree the partnership
Clear terms, clear roles, everything in writing. You will know exactly what you run and what we run.
4
Set up
The build, install or platform onboarding, plus waivers, compliance, signage and training. We do the heavy lifting.
5
Launch and run
First sessions go live with our support, and the platform keeps everything steady from there.
Timelines depend on the route. Software-only partners can be live quickly; a turnkey build takes longer. We will give you an honest timeline on the first call.
Common questions
The things partners ask first
I already have a sauna. Is BYRE still relevant?
Yes. That is exactly what BYRE OS is for. You keep your sauna, your brand and your site, and we provide the systems behind it: booking, payments, waivers, compliance, the guest app and operating standards. The platform, not the structure.
What does it cost?
It depends on the route, your site and what you already have in place. Rather than publish numbers that fit nobody, we price each partnership properly on a call. Book one and we will give you a clear, honest picture for your situation.
What about insurance and compliance?
This is where BYRE is strongest. The platform includes a digital waiver and safety flow built to a rigorous, insurer-ready standard, plus a compliance backend with a full audit trail. Roles and responsibilities are clearly defined in every partnership.
What do I do, and what does BYRE do?
You run the on-site experience: the welcome, the fire, the guests. BYRE runs the platform behind it: booking, payments, compliance, the app and support. Two clean roles, agreed in writing before launch.
How long does it take to launch?
Software-only partners can be up and running quickly once onboarding is done. Hosting a BYRE unit depends on site preparation and installation. A turnkey build is the longest route because it is built by hand.
Does my site suit a sauna?
Good sauna sites usually have some combination of footfall, setting and access: an estate, a farm diversification, a coastal spot, a venue with existing visitors. If you are unsure, book a call and we will tell you honestly if it is not a fit.
Is this a franchise?
No. BYRE is an operating platform with three partnership routes, and the roles are simpler than a franchise: you run the experience on site, we run the systems behind it.
Start the conversation
Bring wellness back to your corner of the countryside
Whether you are commissioning a build, hosting a unit, or putting proper systems behind a sauna you already run, it starts with one conversation. Tell us about your site. We will tell you honestly what would work.
A 30-minute conversation. No obligation, no hard sell.
